Social Bookmarking Sites for 2009

Posted by Marty Dickinson on Jan 21, 2009

This list of the most important social bookmarking sites will be added to throughout the year. So, let this serve as your official location for discovering social bookmarks and social bookmarking web sites. As we hear of new social bookmarking sites being added, we will post them here and when a more accurate description of each social networking site gets edited, you will have the most up-to-date description available.
Yahoo Buzz (

Unlike social networking which are groups of people who share interests and interact through social networking web sites, social bookmarks are collections of websites that have been flagged by users. You might have found a Web site you wanted to come back to later and “bookmarked” it in your browser. That’s what social bookmarks provide…a way for you to keep track of Web sites you want to visit later while also showcasing those preferences to other Web site surfers.

Social Networking Web Sites for 2009

Posted by Marty Dickinson on Jan 21, 2009

This list of the most important social networking sites will be added to throughout the year. So, let this serve as your official location for discovering social networks and social networking web sites. As we hear of new social networking sites being added, we will post them here and when a more accurate description of each social networking site gets edited, you will have the most up-to-date description available. – Certainly the most visited – Winning my vote as the most interactive – Best for building business connections – A great add-on to your primary social network - – Good for those who like to share thoughts about movies, entertainment – Only if your 25 or under
Zorpia – Focus is on meeting people Internationally
Netlog – Focus is Europe – The wonder of 2008 – Not the best for business building but it IS social networking afterall – Networking community for bloggers (Europe, Germany, China) (for business) – Growing by leaps and bounds, a must-watch

And, let’s not forget forums of course. Participating in forums is one of the greatest places to spend your marketing time because people read your posts and want to know more about you. So, they visit your Web site through a link provided on every forum posting you make.

Do you have a favorite social networking Web site that’s not listed here? Let us know and we’ll post it. Simply post a comment and a description.

Internet TV is Coming Internet TV is Here

Posted by Marty Dickinson on Jan 8, 2009

Did you see the announcement about Yahoo partnering with Samsung to offer Internet TV? This is one of the most important posts I’ve seen in a year and not one person added a comment to the post that DM News made two days ago. Unbelievable.

The crux of it is that you will be able to buy a flat panel t.v., turn it on with your remote, and then use widgets to interact with web-based apps like stock update, news, and my favorite…the sharing of videos and pictures.

It’s beginning folks. My prediction is coming true. In three years, I believe we will access the web #1 with our mobile devices, #2 with our televisions, and then somewhere down a distant 3, 4, or 5, with our computers.

So, my big quest for 2009 as it was in 2008 is video. Can you see how important video is becoming? What will people want to see most of all when they access the web from their t.v.? Video. Video. Video.

Internet TV is coming. Will you be ready?

Coupons by E-mail is Best Way to Announce a Bargain

Posted by Marty Dickinson on Dec 11, 2008

DM News reported in its 11/24/2008 issue that a survey conducted of 1000 adults in October by Guidance/Synovate (wanted to make sure I gave full credit to everyone there) revealed that 45% consider E-mail to be the BEST way to learn about online bargains. What does that tell us? That almost half of us “spam haters” (and that would be you and me) actually prefer to learn about bargains by E-mail. In short…we “say” we hate spam, but we actually PREFER it too!

Now, let’s think about this for a minute. We’re willing to tie-up a commercial spammer by his fingertips for sending even one junk email that causes us to spend the energy to click a mouse to delete it from our email servers. But, we welcome emails telling us of sales and special deals?

Another statistic in the same issue from suggested 33% at lest occasionally visit coupon websites. 9% don’t buy hardly anything without checking for online coupons.

A couple of weeks ago I was watching a news program and some company that makes coupons was about to hire 50 new employees because their coupon business was booming. Can’t remember who it was, but put thtat statisic together with that news program and it appears coupons are taking off.

And, one last statisic by Allen & Gerritsen showing 52% of women reported cutting back on their spending.

Put all of these buying statistics together and it means:

1. People are startving for good deals
2. Many will ONLY buy if there is a special deal
3. They want coupons
4. Email is the best way to deliver special deals
5. Therefore, make a coupon and send it to your list by email

So, the next thing I thought of is…I wonder how someone goes about creating a coupon? And, can one be created online…for free? Without a designer?

So, naturally I went on the prowl to find a free web-based coupon creator and found this one at

I tried their process and in about 5 minutes of thinking about it created this coupon using the screen they’ve provided:

No graphic design skills needed! Didn’t even have to give my email address to this website.

Does this seem like something you can do? I’ll bet it is. So, what kind of coupon can YOU create to offer to your customers and prospects this week?

When you come up with the right offer, send it by email. Apparently it’s the most preferred way to learn about a bargain.

Jonas Brothers on Every AIM

Posted by Marty Dickinson on Nov 25, 2008

Why is it that AIM showcases the Jonas Brothers band every other day? I use AOL’s Instant Messenger program (AIM) to communicate online with up to 9 helpers, often many of them at the same time. AIM takes up one of my five computer screens every day, all day, and often a few hours at night too. With that kind of drive-time, you can imagine I see just about every marketing attempt AIM makes. But, one thing has me puzzled. Why does AIM feature a photo of the Jonas Brothers 3-4 days per week?

Jonas Brothers Band
When one fires up AIM a home page comes up on screen. This is where they have a bunch of photos of celebrities and what dirt of the day is being dished. Obviously, the target here is adults. And, that’s why I am so confused with the Jonas Brothers photos all the time. What do 25′s and 30 somethings care about the Jonas Brothers? Isn’t that a band that targets junior high school girls?

What is your feeling?

Home Staging is the Hottest Business in Real Estate

Posted by Marty Dickinson on Oct 29, 2008

I have some real estate investors and agents for clients and friends. As you can imagine, most are having a rough go with the current real estate market. But, there are a few who are doing just fine…and are in fact making money in real estate! Do you want to know what their secret is? They have home staging experts to help them sell.

Home staging involves bringing in a bunch of furniture and decor to dress up a few rooms for show in a house.
What is the secret shared by the best staging experts in America? They’ve learned from the best! And, apparently, Sandy Dixon is the best.

I had the privilege of sitting-in for a few hours on one of Sandy’s live workshops in Evergreen Colorado a couple of months ago and she is in more demand then EVER right now with this economy.

So, why do I bring this up?

Do I want you to go out and start a home staging business? Ha, only if that’s what you want to do…and Sandy’s home study home staging business course would be the one to buy for sure…

Home Staging Home Study Business CourseBut, I have another reason.

It’s to demonstrate how in even the WORST of markets and economies, opportunities present themselves. There are plenty of people out there who are doing just fine in this economy. It’s just a matter of looking at your own business and doing things a little differently.

Okay, maybe a lot differently.

So, I have a question for you…

What kinds of businesses have YOU seen become popular in this down economy? Maybe your own? Tell other readers about it here!

Why Twitter Works

Posted by Marty Dickinson on Sep 10, 2008

Twitter is one of those utilities that has two very special components: 1. Lots of people use Twitter on a daily basis; about 3 million per day in fact. With that many people talking, it’s worth getting involved. 2. Twitter integrates with everything! WordPress, MySpace, Facebook, your own website. Meaning, you have lots of opportunity to increase your followers using your current Internet marketing methods.

There are several benefits to Twitter that stand apart from blogging. They are:

1. Speed – Within minutes after setting up a Twitter account, you can gain as many followers as you want. It all depends on how many times you want to click your mouse and the quality of your post. With blog posts, you have to go through an entire process for anyone to see them which is more like a domino effect over time.

2. Cost – Nothing about Twitter costs anything. It’s another free promotion to include in your marketing mix, not a replacement.

3. Ease of Use – You don’t have to hire a web designer to build traffic to your website using Twitter. In fact, Twitter even offers a small bit of code to allow your “tweets” as their called to your website!

So, with that in mind, here are a few things you as a business owner would use twitter for:

1. Instant Brand Recognition – The photo one chooses for a Twitter account is very important as is the profile description one writes. Avoid choosing a casual photo, but one that identifies you beign involved with your business.

2. Introduction to Online Networking – Many professionals just do not have the time to explore the social newtorking phenomenon. Twitter is very low on the time intensity scale. Yet, when they see emails coming in from people who have decided to follow their comments, they will be inspired to contribute more to Twitter posts and the overall benefits to Web 2.0 social networking relevance.

3. Communication Vehicle for Existing Customers and Prospects – Anyone on your mailing list should be following you on Twitter. Send out an email encouraging them to do so and why.

4. Recruiting of Potential Customers – What Twitter does NOT allow you to do at this time is target locally. For, say, every 1,000 people that would see a posting on Twitter, maybe 1 would be in the same state. But, with the capability of reaching so many, so fast and for so free, why not? Plus, you never know the ties someone in another state might have right to your backyard. And, people do talk and refer as we all know.  Working Twitter nationally can certainly help promote you locally. It’s just a matter of numbers and the value you’re able to contribute in a post.

5. Retaining Current Clients – Get every existing client you have to follow you on Twitter. It will seem to them like you are talking to them individually, offering them free advice and updates on your industry.

Twitter is growing faster than the Bird Flu! Get involved now. Start by following ME! When you setup your account, search for “martydickinson” and click the “follow” button. My account is set to automatically follow you in return.

And, all of this you can do from your cell phone!

Wireless Sync Now Synchronizes High Tech with Simplicity

Posted by Marty Dickinson on Sep 9, 2008

Wireless sync stands for wireless synchronization where you can bridge data between your cell phone and computer…without ever having to plug-in any hardware to dump or download those files one way or the other. How is wireless sync significant? Speed of dealing with prospects and customers. That’s it. That’s the only answer. Speed.

Imagine having a call coming into your assistant’s phone line. The person asks some qualifying questions and enters the info into their contact management system on their computer and then hits a button. You are then notified immediately by cell phone that you need to call the prospect.

Instantly, you receive a notice on your phone with your prospect’s name, phone, address, answers to questions your assistant asked, and whatever else might be important before you call the person back.

Imagine then (and here’s the real money part!!) that you called the prospect back in 30 seconds after he hung up with your assistant! Now, that’s speed! And, that’s the power of Wireless Sync.

Any business with more than one employee is always looking for ways to increase speed of data sharing. And, until today it’s been a really difficult chore. Wireless sync itself isn’t so new. It’s just always been expensive and really hard to setup.

I became familiar with wireless sync after a client got involved with a wireless sync company a few weeks ago and ever since they’ve been having setup issues and wondering whether they’re getting all of their emails. Getting email is part of most wireless sync programs.

So, this morning a press release caught my eye about a Denver company offering the first wireless sync system that can be setup in literally minutes. It’s easy and requires no IT staff to maintain it. They support it all for you. Checkout Wireless Sync by Visenza if you’re curious.

How does wireless sync relate to a blog that is about Website Waves? This is just another display how everything is moving mobile. More and more of our business lives are integrated with cell phones.

For example, Germaine Griggs was a speaker at Big Seminar a year ago and he showed me how every time he gets an order through his website, a custom ring tone sounds and displays the customer’s name, phone number and what they bought…right from his shopping cart.

You can make blog posts with your phone if it’s setup correctly. You can check email with your phone and text message and lookup where you are and where you’re trying to get to with maps. Cell phone usage is everywhere and in everything. And, still, I ask the question, Have you even looked at your website through a cell phone?

I really congratulate companies like Visenza for taking a complex process and making it so simple and fast to implement. You’re going to see more of these mobile device services popping up over the years. My suggestion is to “plug-in” so you don’t get left behind.

Web Marketing All-in-One Desk Reference for Dummies Due March 2009

Posted by Marty Dickinson on Aug 26, 2008

I finally came out of my cave Monday afternoon after finishing the required 70% complete deadline for my portion of the Web Marketing All-in-One Desk Reference for Dummies book due in bookstores everywhere March/April 2009 (Wiley Publishing, publishers of the “For Dummies” books). John Arnold of Constant Contact (E-mail), Ian Lurie & Elizabeth Marsten of Portent Interactive (SEO, AdWords, Social Networking, blogs), and just added, Michael Becker (Mobile Marketing) from Iloop Mobile (personally can hardly wait to see what he’ll be adding about THAT very hot topic!).

It is a true honor to be sharing pages with these industry experts as we make our contributions to what I believe will be the most talked about Internet strategy book in years.

When I was asked what I would like to write about, I immediately said, “the money part of course” So, I get the first section of the book which will be covering topics like:

More coming on this topic coming soon but I have to mention that something else has happened in the process of writing this book, which is now listed on Amazon by the way. I think I’ve had more leads for business in the past two months than the first six months of this year combined. How could that be? I haven’t been doing anything differently in my promotions than usual. Must be the book. Just by telling people about it, people are talking about it. The book isn’t even out yet and people are talking about it. We’re not even finished writing it yet and people are already talking about it. Strange but true.

How to Create Squeeze Pages

Posted by Marty Dickinson on Aug 23, 2008

The combination of squeeze pages and affiliate programs are a match made in heaven. You can churn out a squeeze page in under an hour with no web design experience and begin promoting affiliate products within the same afternoon.

Creating squeeze pages and promoting affiliate programs came up as a topic on one of my favorite forums,, where I replied as much as I could in the public area but there just comes a time where you have to show examples and give links to your examples. Forum moderators hate when you post links for fear that you’re self-promoting.

So, I replied to the original poster and then offered if anyone else wanted to know what I sent to him, I’d be glad to forward a copy. Now I’m getting enough P.M.s from readers where it’s just easier to put my response into a blog post so I don’t have to dig up my notepad file and copy and paste the response.

Guess we’re kind of taking the forum conversation to-the-blog as you are welcome to post your comments and questions here and I will respond personally.

But, first, here is the response I gave for the “how to create squeeze pages” part and I have made a separate post for how to promote affiliate programs.

Hello [poster] and thanks for writing. I’d like to start off mentioning that my goal for the rest of the year is
to add a new squeeze page to promote a new product every month. My most recent I did just in a single afternoon last friday (e.d. that was in mid-July by the way). That’s how easy it is once you get the process down). And, 3/4 of that time was writing the 14-page free document as part of the incentive for people to
opt-in. You probably don’t have to go that overboard to start selling.

By the end of this week, it looks like I’ll be on track for $400 a month in affiliate revenue or so. Takes a few days to figure out the right google adwords to get the right kind of traffic. Here’s the link to it so you can see an an example: (Has averaged 15-25% opt-in rates)

To create everything that you see there, the page, the layout, the auto-responder series, the form, the thank you page, everything is in one simple online product tool. I purposely did not use any fancy graphic design because I wanted to show that even such a basic page can bring results as incentive to others who are on the non-technical side of the spectrum.

Here’s my affiliate link for the online tool. Hopefully you won’t mind if I get a few bucks from recommending it to you if you sign-up. (Incidentally, since this post was written, I’ve created a cheat sheet of sorts for using this product I’m recommending. So, you will definitely want to sign-up through my affiliate link and let me know when you do so that I can get the checklist to you.)

The same product does have a built-in feature that will let you send email to the list of people who have opted in as well. So, it’s all there.

That’s pretty much all you need to get started.

All the best,
Marty Dickinson
Denver CO

P.S. Check out my part 2 of this response related to how to promote an affiliate program.