Posted by Marty Dickinson on Aug 23, 2008
Promoting affiliate programs with squeeze pages is not only simple, it’s also fast! This is part 2 of my discussion from SitePoint.com forum where the first post was about creating squeeze pages to promote affiliate programs. And, here’s my answer to the question “how to promote affiliate programs” using squeeze pages:
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Promoting an affiliate product is an evolution. In summary, it goes like this:
1. Promote affiliate link only using totally free means like including in emails or on your websites
2. Promote affiliate links by paying for visibility like Adwords
3. Build squeeze page to promote formal recommendation for affiliate product
4. Build website or content page to promote the affiliate product
5. Private label affiliate product so that it looks like your own
6. Create your own product to sell through affiliates
7. Establish more formal joint ventures with large affiliates to help sell your product on large scale
That’s really what we’re getting at here. Eventually you will play with enough affiliate products and “their”
programs that you will start having interest in creating your own product and recruiting affiliates to promote your products. It’s not fair to suggest that making your own product will be more lucrative than affiliate products, but it is an additional revenue stream if you choose to go that route.
It’s all about the process, y’know?
So, for squeeze pages specifically, you would promote an affiliate program by recommending the affiliate product or service on whatever you supply people once they opt-in through your squeeze page. In the case of LaughAtLayoffs.com, the reader gets access to a 14-page document about what I would do to begin using the web to make an additional income if I was to still be working for a company threatening layoffs.
Within the document there are suggestions that they should visit certain website domain names. When they visit them and buy, I get a cut from the sale price sent directly to my bank account. Why? Because the domain name is forwarded right to my affiliate link. You’re welcome to sign-up for it just to see how it works…even if you choose to not buy anything. That’s fine. It’s not like it costs me any more for the sign-up.
I went one step further though (as I usually do), because people new to the web (my target audience with that squeeze page) are not going to be able to grasp everything from the 14-page document alone. They need more guidance. Within the system I used to make the squeeze page, there is a feature that allows me to build sequential auto-responders. So, I offer a 10-day free e-course that breaks down each step I suggest in the document into more detailed steps.
And, of course, I suggest the affiliate links in the right place at the right time so that it’s not overbearing and is still a genuine recommendation instead of a slimy sales pitch.
So, it takes a little practice to be able to write in a way that doesn’t overpower people with a hard sales pitch. But, that’s another reason to have your sites not set on only finding a single affiliate product to promote but launching a new squeeze page featuring a new product at least once a month. I don’t guarantee much, but I do guarantee you’ll improve very fast at writing to sell if you commit to launching one new site a month!
Hope that helps and let me know if you have questions about promoting affiliate programs with squeeze pages. Glad to help.
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