Email Advertising Without Spamming Is it Even Possible?

Posted by Marty Dickinson on Nov 19, 2008

Okay, so I’ve been in this Internet marketing world for like 13 years now right? For years I have been among the many anti-spam people. If anyone even started talking to me about sending promotional emails to people who didn’t first choose (opt-in) to be on my list to receive something from me, I would run the other direction as fast as I could as if being chased by a wild rabid grizzly bear!

But, my friend, times do change. And, sometimes they change quickly, abruptly, and profitably too! I’m still a big anti-spammer. Don’t get me wrong. I have no intention of buying lists from a mail house and sending emails without welcome. But, if someone has bought a product online and somewhere and they have opted to receive similar promotions, or email from similar parties, then why would I NOT take advantage of that?

One of the projects I’ve been working on for the past few months is a business credit card affiliate program promotion which you are welcome to check out at www.SBCAlliance.com. Kicking an screaming to the partners “against” sending out thousands or even potentially MILLIONS of emails to people I don’t even know, they finally did it anyway. 5 MILLION plus e-mails sent over a period of 3 weeks or so.

Know how many death threats we got? Zero.
Curious how many weeks the FTC shut down our website for? Zero.
Want to know how many sales we got after emails went out to 4,900,000 people? Ha, well, let’s just say enough to cover the $120 mailing fee!

So, I’m a believer now and I’m ramping up 3 email campaigns for next week alone. Want to know how it works?

1. Here’s the company that provides email advertising without spamming.

2. What you’ll see when you get there is this screen shot where you’ll see steps 1 and 2. First you just fill in your email address. But, this is NOT the email address that is used in the email campaign. So, don’t worry about having your email address going out to 5 million people! I did!

But, the more important thing to check out is how many of each category this company has in their opt-in email lists. You could just pick one category or have a mixture of others.

Email Advertising without Spamming - Screen shot 1 of 3

3. Scroll a little more and you’ll see steps 3 and 4. Step three is a really cool feature to rotate the subject lines of your ad. It’s like automated split testing to see how many people will open your emails depending on what subject lines you choose. Genius!

And, then I just wanted to show how easy it is to create an ad using this system. Using familiar MS Word functionality, you can easily create a simple text post. Or, what we did with  SBC is add a small text message alone with a graphic ad. That way the system would determine which one to display based on the type of email system the recipient is using. Another ingenius idea!

Email advertising without spamming screenshot 2 of 3

4. Finally, you’re in step 5 and 6 where you’re able to choose a country. So far I haven’t done any out-of-country promotions using this system or any other. Have you? What have your results been?

And, then if “LOCAL” promotion is what you’re after, promote to just your state or surrounding states. I love this tool!

Email advertising without spamming screen shot 3 of 3

So, you’re pretty much done at this point other than paying and waiting. It took us about 3 to 4 days to get our email in the queue and we were still visibly seeing visitation in our stats report 3 weeks after our initial email send.

Now, I gave you the link to this email advertising without spamming company right? Of course, that’s an affiliate link and I’m going to get a couple of bucks if you sign-up and give their promotion system a whirl. But, if you DO use that link, please let me know and I will send to you the steps we used to assure our email campaign was a success.

And, we’re just going to learn more every time. We’ll probably start using this system twice a month for various projects. I’ll keep you posted here hour our email campaigns go and what secret strategies we unveil. But, the good stuff will be reserved for those actually USING this system. And, you must do so through our affiliate link.

Rest assured this is a real company we’re talking about. I’ve talked to their support staff myself and some really good people are behind this email system. Check it out in confidence.

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I find them hard to trust. If they were legit, their website would have much better rankings on metrics sites like alexa, compete, quantcast, etc. And I’m sorry to say this but since you posted an affiliate link it comes off looking like an ad plug and not an unbiased review.

December 11th, 2008 | 2:42 am

Thanks for the comment Fahd. I’m with ya…as I’ve found “any” email system hard to trust…even the commercial opt-in carriers that they actually “send” the mailings to the entire list or not. Sometimes I wonder. But, this one does pretty well. As for the affiliate link, I mentioned in the post that it was an affiliate link and that I’d send our checklist for using this system to anyone that signs-up and gives it a try. The first time we paid out the $200 for a mail send, we completely hosed it. The second one rocked! And, that’s worth something I believe. It’s just business.

December 11th, 2008 | 12:29 pm
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