Question from Dave:
“How can I project my revenue from having Google ads displaying on my website?”

Web Site Waves Answer:
You can generally expect a 1% or 2% click through rate for AdSense ads, and that’s on a good day. So, that means for every 100 visitors you get, plan on getting 1 or 2 of them to click on an AdSense ad. Typical payouts for each click on an AdSense ad are usually 5 cents to 20 cents, sometimes up to 50 cents or a dollar. Of course, the type of ad you place (colors, ad format, size) and its location on a page will influence all of those things.