Copywriting Tips: Writing Features and Benefits of a Product

Posted by Marty Dickinson on Mar 15, 2010

My most challenging part of copywriting has always been writing features and benefits of a product. I could come up with stories, headlines, price offers in minutes and all the fancy Buy Now! buttons you’d need to fill a sales page. But, it was the benefits list that always drove me crazy; until I discovered […]

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Heather Lutze Speaking at AuthorU About SEO

Posted by Marty Dickinson on Feb 27, 2010

I’m sitting here on a Saturday morning on February 27, 2010, and just heard Heather Lutze for the first time speaking about SEO to a group of 90 or so at AuthorU’s first all-day Saturday seminar event, led by Judith Briles. Heather did a great job explaining the “sweet spot” so to speak for which […]

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Yahoo Adopts Real-Time Search

Posted by Marty Dickinson on Feb 23, 2010

It’s all over the news. Yahoo! has finalized a partnership with Twitter to incorporate Twitter’s tweets into Yahoo!’s search database. When someone adds a tweet about a topic and it immediately displays in a search on Yahoo! based on the keywords used in the tweet, that is called real-time search. Some people believe real-time search […]

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Beware of Google SEO Scams

Posted by Marty Dickinson on Feb 22, 2010

I just read this post on one of my favorite forums… Poster’s Comment: “I have a problem with an SEO service I ordered and I’m not sure what to do. Last month, I hired a guy from XXXXXXXX for SEO on a site I have. He guaranteed he could bring my site to Google 1st […]

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Part 2 of 7 Numbers to Know to Grow Your Business: Sales

Posted by Marty Dickinson on Feb 16, 2010

How many sales do you need to make the amount of money you want to have in a year? As simple as this question might be, I’ve found very few people actually have this number in the top of their minds. If you want to take home $500,000 over the next 12 months, you either […]

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Part 1 of 7 Numbers to Know to Grow Your Business: Leads

Posted by Marty Dickinson on Feb 5, 2010

How many leads did you get last month? I don’t mean visits to your website or even those that called you on the phone or submitted something to your contact us form. Those are just “suspects.” Then, if you’re lucky, some of them will turn into “prospects.” If you’re a good sales person, several of […]

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Struggling Webmasters are Bringing Pain to their Clients

Posted by Marty Dickinson on Jan 19, 2010

Apparently 2010 is not off to a good start for webmasters. Not since 1998 have I heard of so many webmasters baling from their client projects mid-way leaving their clients stranded without a completed website, or even worse, a completely “down” website. Over the past two weeks alone, my company at HereNextYear that has worked with […]

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Can Internet Taxation Kill the Internet?

Posted by Marty Dickinson on Jan 15, 2010

If you are an affiliate marketer who lives in Rhode Island, and want to promote a book or other Amazon product on your website for commission, forget it. Amazon will not let you become an affiliate to sell their wares. Why? Because Rhode Island taxes the Internet. This is the look of things to come […]

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Accounting System Has a New Affiliate Program

Posted by Marty Dickinson on Jan 8, 2010

Announcing the launch of Backroom Management’s Affiliate Program. This is a web-based accounting system that integrates G/L, job cost, time and billing, budgeting, financial analytics, break even calculators, financial statements, and even tracks your ongoing “conversion rate.” What was that? That’s right. An accounting system that uses a term we use in marketing and sales! […]

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Profit Again in 2010 Workshop

Posted by Marty Dickinson on Jan 7, 2010

Using the Internet to grow your business has dramatically changed since the beginning of 2009. If you’ve been misled into thinking all it takes to be successful online today is getting a few hundred followers on Twitter, spending hours a day “Facebooking” or gaining top placement on Google for your book title or business name, […]

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