What’s Your Link Exchange Policy?

Posted by Marty Dickinson on May 11, 2007

A couple of years ago, one of my clients hired two interns over the summer to do nothing but recruit links from other websites. By the end of the summer, they had thousands of websites linking to theirs.

Times have changed though. We’ve discovered that it’s more impactful and helpful to recruit even just 2 or 3 links each week or even every couple of weeks.

The good news is that sustaining an inbound link campaign is much more realistic. Anyone should be able to squeeze in recruiting 2 or 3 links a week. But you need to have a policy.

Will you be willing to exchange links? Or will you only look for sites that will link to yours without the reciprocity? Should someone post a link on their site “before” even asking you for a link? What would you like the webmaster on the other end to post as a description of your link? These are all factors to consider when conducting and inbound link campaign to promote your websites.

Linked-In is the Search Engine of Tomorrow

Posted by Marty Dickinson on May 7, 2007

Google had better be careful…There’s a new search engine in town. It’s called Linked-In. You first add your profile and then invite people you know to link with you. They become part of your network of trusted sources, so to speak. What’s great is that all of the profiles associated with that person you link with become part of your network too. And, isn’t that what networking is all about?

Not really that Linked-In is so new, but its application is morphing from what used to be primarily an employment recruiting tool to more of a lead generation tool.

And, it makes sense. With Google so cluttered with people trying to fake out the system by attempting to get top organic search positioning, Linked-In allows you to search for products and services offered by people that are within your network. And, that’s the future of search. Afterall, people buy from people they know, like and trust.

Better probably to demonstrate rather than to explain.

Step 1) Visit my Linked-In Profile to see what a Linked-In profile looks like: http://www.linkedin.com/in/martydickinson
Step 2) Click “Join Now” if you don’t have a Linked-In account of your own yet.
Step 3) Add your own profile and send a link request to me.

When you send a link request to me, I will review your profile. If I like what I see, I’ll accept the link request and then send a document to you as a special free gift titled, 21 Steps to Using Linked-In to Build Your Business.