The reviews I’ve seen for the new Indiana Jones movie “Indiana Jones and the Kingdom of the Crystal Skull” are wrong in my opinion. Maybe I was just in an open mood or something. Maybe I was I’m just a Harrison Ford junkie and I’ll love any movie he’s in.

But, think about this for a minute and how this applies to your website.  I was waiting and waiting for opening weekend and all I heard about was how much a flop the new Indiana Jones movie was.  Here are some of the comments I remember reading comments like:

Indiana Jones Movie Review Complaint #1:
Indiana Jones is completely unrealistic.  The guy survives a nuclear bomb for example.

My rebuttal: Of course it’s unrealistic.  It’s supposed to be unrealistic!  It’s Indian Jones for goodness sakes!

Indiana Jones Movie Review Complaint #2:
Harrison Ford looks is too old to be a good Indiana Jones anymore.

My rebuttal: I don’t think a person who actually saw this movie would make that claim.  Mr. Ford appears to be in great shape and I think he might have even lost a bit of weight for this movie.

Indiana Jones Movie Review Complaint #3:
The best part of the movie (like all Indiana Jones movies) was in the first 20 minutes and the rest of the movie never caught up to the first 20 minutes.

My rebuttal: Well, the first 20 minutes of any movie is supposed to be attention getting and fast-paced, and then the rest of the movie, like a good speech, should be like a roller coaster rather than a rocket ship to the moon.  But, I felt there was plenty of action intertwined with storyline too.

My hats off to Harrison Ford and Speilberg and Lucas. They had a tough challenge to exceed expectations and they did.

So, what does the Indiana Jones movie have to do with your website and this Website Waves blog?  Plenty.

1. You’re never going to make everyone happy no matter how hard you try or how much you spend. Having a website means you need to have some thick skin. Embrace the constructive critiques and ignore the hate reviews.

2. Same ‘ol same ‘ol has its benefits. The Indiana Jones movie succeeds because it’s much of the same idea duplicated movie after movie.  There are always snakes, fights, explosions, wacky humor, and a lot of surviving the impossible.  And, the audience who loves Indiana Jones always comes back for more. Your website will be of use to a certain group of people for months or even years to come if you can tap into that core characteristic (belief, personality, quality) that people expect from you.

3. You’re never too old to make some ACTION happen!

This third similarity between the Indie movie and your website requires no further explanation. But, maybe you need a little motivation to believe it’s true.  In that case, grab a couple of bucks and go see the Indiana Jones movie “Indiana Jones and the Kingdom of the Crystal Skull” and that will be all the motivation you need to make some action happen with your website.