How Often Should I Post to My Blog?

Posted by Marty Dickinson on Jan 8, 2009

How often do you post to your blog? Once a month? Once a week? Once a day? This is a question I’m asked at every workshop or during every new blog implementation we do for clients. And, the answer is a resound YES!

Alex Mandossian posted recently on his blog that he surveyed his list asking if they would rather he post twice to his blog per week or three times. How would you respond to such a question?

My guess is that you would pick twice per week. Why? Because you would think of the difference between 2 and 3 and pick the two because it would take you less time each week to go visit the blog and read the posts. It’s a psychological thing…2 is faster than 3, right?

The better question Alex might have asked would be related to quality. Maybe something like, “If I expanded my blog to offer the same (2) educational articles I provide you every week PLUS another (3) days per week where I comment on how happenings in the world might be impacting your business in the next year, would you be interested?

Conversely, if you have one killer post every month, I believe that’s better than posting garbage daily just for the sake of being able to say you post daily to your blog. People don’t want “routine” whether it’s twice a week, three times, or seven, for the sake of numbers. They want quality information…period.

What is your response?

Internet TV is Coming Internet TV is Here

Posted by Marty Dickinson on Jan 8, 2009

Did you see the announcement about Yahoo partnering with Samsung to offer Internet TV? This is one of the most important posts I’ve seen in a year and not one person added a comment to the post that DM News made two days ago. Unbelievable.

The crux of it is that you will be able to buy a flat panel t.v., turn it on with your remote, and then use widgets to interact with web-based apps like stock update, news, and my favorite…the sharing of videos and pictures.

It’s beginning folks. My prediction is coming true. In three years, I believe we will access the web #1 with our mobile devices, #2 with our televisions, and then somewhere down a distant 3, 4, or 5, with our computers.

So, my big quest for 2009 as it was in 2008 is video. Can you see how important video is becoming? What will people want to see most of all when they access the web from their t.v.? Video. Video. Video.

Internet TV is coming. Will you be ready?