Yahoo Adopts Real-Time Search

Posted by Marty Dickinson on Feb 23, 2010

It’s all over the news. Yahoo! has finalized a partnership with Twitter to incorporate Twitter’s tweets into Yahoo!’s search database. When someone adds a tweet about a topic and it immediately displays in a search on Yahoo! based on the keywords used in the tweet, that is called real-time search.

Some people believe real-time search will overpower regular search on main search engines, thereby forcing people to be active on Twitter and other social networks if they ever hope to generate traffic from search engines.

But, that doesn’t make sense for two main reasons:

1) It will be too easy for hackers to game the real-time search system so that only their massive quantities of tweets will drive the content generated for search engines to post.

2) Standard search content will always be a necessary component of search engines because tweets can still only be 140 characters in length. And, people expect that when they do a search, that a page will display with enough content for them to be informed.

So, yes, real-time content will be an important factor of search going forward, but that doesn’t mean stop making blog posts, adding pages to your site and optimizing both of those for search engines. Search engines including Yahoo! will still need your content beyond 140 characters.

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