Why Twitter Works

Posted by Marty Dickinson on Sep 10, 2008

Twitter is one of those utilities that has two very special components: 1. Lots of people use Twitter on a daily basis; about 3 million per day in fact. With that many people talking, it’s worth getting involved. 2. Twitter integrates with everything! WordPress, MySpace, Facebook, your own website. Meaning, you have lots of opportunity to increase your followers using your current Internet marketing methods.

There are several benefits to Twitter that stand apart from blogging. They are:

1. Speed – Within minutes after setting up a Twitter account, you can gain as many followers as you want. It all depends on how many times you want to click your mouse and the quality of your post. With blog posts, you have to go through an entire process for anyone to see them which is more like a domino effect over time.

2. Cost – Nothing about Twitter costs anything. It’s another free promotion to include in your marketing mix, not a replacement.

3. Ease of Use – You don’t have to hire a web designer to build traffic to your website using Twitter. In fact, Twitter even offers a small bit of code to allow your “tweets” as their called to your website!

So, with that in mind, here are a few things you as a business owner would use twitter for:

1. Instant Brand Recognition – The photo one chooses for a Twitter account is very important as is the profile description one writes. Avoid choosing a casual photo, but one that identifies you beign involved with your business.

2. Introduction to Online Networking – Many professionals just do not have the time to explore the social newtorking phenomenon. Twitter is very low on the time intensity scale. Yet, when they see emails coming in from people who have decided to follow their comments, they will be inspired to contribute more to Twitter posts and the overall benefits to Web 2.0 social networking relevance.

3. Communication Vehicle for Existing Customers and Prospects – Anyone on your mailing list should be following you on Twitter. Send out an email encouraging them to do so and why.

4. Recruiting of Potential Customers – What Twitter does NOT allow you to do at this time is target locally. For, say, every 1,000 people that would see a posting on Twitter, maybe 1 would be in the same state. But, with the capability of reaching so many, so fast and for so free, why not? Plus, you never know the ties someone in another state might have right to your backyard. And, people do talk and refer as we all know.  Working Twitter nationally can certainly help promote you locally. It’s just a matter of numbers and the value you’re able to contribute in a post.

5. Retaining Current Clients – Get every existing client you have to follow you on Twitter. It will seem to them like you are talking to them individually, offering them free advice and updates on your industry.

Twitter is growing faster than the Bird Flu! Get involved now. Start by following ME! When you setup your account, search for “martydickinson” and click the “follow” button. My account is set to automatically follow you in return.

And, all of this you can do from your cell phone!

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