What’s Your Link Exchange Policy?

Posted by Marty Dickinson on May 11, 2007

A couple of years ago, one of my clients hired two interns over the summer to do nothing but recruit links from other websites. By the end of the summer, they had thousands of websites linking to theirs.

Times have changed though. We’ve discovered that it’s more impactful and helpful to recruit even just 2 or 3 links each week or even every couple of weeks.

The good news is that sustaining an inbound link campaign is much more realistic. Anyone should be able to squeeze in recruiting 2 or 3 links a week. But you need to have a policy.

Will you be willing to exchange links? Or will you only look for sites that will link to yours without the reciprocity? Should someone post a link on their site “before” even asking you for a link? What would you like the webmaster on the other end to post as a description of your link? These are all factors to consider when conducting and inbound link campaign to promote your websites.

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