Posted by Marty Dickinson on Jan 29, 2009
Last week I walked you through the ins and outs of the top Social Media site, Squidoo. Since it’s one of the top 500 most visited sites in the world, I thought you (and your company) would benefit from such a great marketing tool. We had a little contest on who could come up with the best Squdioo lens promoting their business, product or service. Sandy Dixon, owner of Interior Arrangements is our winner!
Sandy’s company opened it’s doors in 2002 and is a nationally known success center for training people on the ABCs of starting and maintaining a professional real estate home staging career. Sandy is a former Realtor® and sales, marketing and training executive. Interior Arrangements also offers redesign/staging workshops for both existing business owners and those looking to start a new career.
Sandy designed a Squidoo Lens is titles “Sell My House Quickly and For a Good Price!” It’s a grabbing title with a few good keywords in there which will help her with getting ranked in the Search Engines like Google, MSN, and Yahoo! In the introductory module she grabs visitors again by pulling in the state of the economy “Home Staging Sweeps the Nation as the Foreclosure Rate Soars to an All-Time High!” The economy is a very hot topic, and she used that to her advantage. This is a great way to trigger emotions in your visitors…
One of the challenges in writing copy is that it is very difficult to get inside of your customer’s head and view the problem or solution from THEIR side of the table. This is where market research comes in handy. How about a quick copywriting tip?
- One of the biggest obstacles to overcome is to stop looking at your product or service as a means to make you money (that will just naturally happen if you market it the right way). Instead, start looking at your product as a solution to a problem. What problem does your target customer face every day that would make them want to buy YOUR product versus any other product of its kind? Switching the way you approach writing will boost sales and give you repeat business.
In Sandy’s Squidoo Lens, she continues her post by providing 3 great tips to selling your house quickly – something that a lot of people will be interested to read. “Lists” are such a great way to approach writing. You could do a lens on “The 7 Reasons Why x Is Better Than y”, or “3 Reasons You Have to Switch Mobile Providers Today” – etc. Lists make for an easy read, and with the world in such a “rush” people appreciate you catering to their busy schedules – WHILE giving them valuable information.
And last, it’s always a good idea to add pictures or video into your posts – even for your blog. For example, if you visit Sandy’s blog at www.StagingTutor.com – you will see she usually tries to add examples of what she talks about, in picture form. I usually always have an image or video in each of my blog posts. Don’t you think it makes what you’re reading more interesting and helpful?
Shoot me a comment and tell me about your blog (give me the URL too). I’d love to see how you guys are using information like this to build your business.
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