Posted by Marty Dickinson on Nov 25, 2008
Why is it that AIM showcases the Jonas Brothers band every other day? I use AOL’s Instant Messenger program (AIM) to communicate online with up to 9 helpers, often many of them at the same time. AIM takes up one of my five computer screens every day, all day, and often a few hours at night too. With that kind of drive-time, you can imagine I see just about every marketing attempt AIM makes. But, one thing has me puzzled. Why does AIM feature a photo of the Jonas Brothers 3-4 days per week?
When one fires up AIM a home page comes up on screen. This is where they have a bunch of photos of celebrities and what dirt of the day is being dished. Obviously, the target here is adults. And, that’s why I am so confused with the Jonas Brothers photos all the time. What do 25′s and 30 somethings care about the Jonas Brothers? Isn’t that a band that targets junior high school girls?
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