Posted by Marty Dickinson on Oct 29, 2009
Either have your own business or work for a company if you are reading this post. You’re beside yourself why your Internet marketing efforts have produced stagnated results. You’ve spent hours building followers on Twitter but no one seems to care about what you tweet. Your lead generation has come to a screeching halt and product sales through your shopping cart are even worse. Is this what you can expect for the remainder of the year?
No! Stop the bleeding right now.
Here are 7 tips to give some much needed chest compressions to your dying Internet presence:
1. Look at Your Website for the First Time – If you could suddenly step out of your body and become 1,000 visitors to your website, what would you “expect” to see? Does your website offer what your visitors expect? Be honest and then add the missing pieces that come into mind. Does a strong “upper right quadrant” (URQ) exist on your website? Do you top navigation buttons inspire people to take action by clicking on them? Do you provide content of value on your website that doesn’t always throw the hard sales pitch? Are you absolutely positively sure that a visitor knows exactly what they are supposed to do next after they have found what they’re looking for on your website? I’ll ask it again: Are you really sure?
Why try for 100,000 visitors a month to your website if you’re not able to convert the visitors you do get to leads or customers?
2. You Get One Click – In Steve Krug’s book, Don’t Make Me Think, he gives a great walk through of website usability and how websites should be constructed. Read his book, but at the same time, think to yourself “I lose 50% of my visitors every time I make them click on anything.” So, if you want to only make one change to your website, add a quote form or contact form to your most important product or services pages…and especially to any landing pages where you are running pay-per-click ads to. If you only get a single click, you want that to be a prospective customer completing a quote form and “clicking” the submit button.
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3. Purpose Your Content - Don’t just add a page to your blog or website for the heck of it. Have a direct purpose for everything you add. If you’re going for getting more pages indexed on Google, for example, find what people are searching for related to your industry or topic first, and then write your article or page to speak to those visitors. Use free tools like Google’s free keyword search tool or Word Tracker’s free search tool to find search volume for any given phrase. These tools will also act as a thesaurus to give you ideas of other related phrases people are searching for.
After all, it’s a lot easier to be hit by a car if you go out into the street! Create your content for what your visitors are searching for.
Now, you don’t always have to produce content only for Google search. This post, in fact, doesn’t have a chance in hell of getting in the top 10 search results with a giant keyword phrase “improve internet marketing” as my leader phrase. And, it’s not worth my time to go through the heroics of what it would take to make that happen. But, that’s okay, because my intention is to promote this particular post on Twitter, Linkedin, Facebook and a variety of other social networks where the headline itself will hopefully be intriguing enough for people to want to pay a visit. After all, Google is only 1 of more than 100 ways to get traffic to a website.
4. Expand Your Traffic Options – Once you have tested and tweaked your website to increase your conversions, evaluate all the ways to increase traffic to your website. My most downloaded white paper on my company site is called 101 Realistic Ways to Get Traffic to a Website. It’s a 30-page free download that walks you through all the traffic generators I know of. What’s better is that they’re all sorted by cost, ease of implementation, time to implement, and ROI. You can make your entire Internet marketing plan for the next two years using that single document.
5. Get More Involved – When a struggling business owner, author or speaker comes to me saying their website is not performing to their expectation, my first question is 1, how many leads or sales did you get last month. That one is easy. They usually say zero. Next I’ll ask, how much visitation did you get last month? Almost always, “I don’t know” is the answer. Knowing the answer coming next, I still ask it…”Can you make changes to your own website?” A long pause usually occurs and then I hear, “no” as the answer.
If you still have to send even minor text changes to your designer to be added to a page, right now is the time for you to take steps to change that! Joomla is a free content management system that designers like because of its design flexibility and visual editing features. Programmers prefer Drupal for its power and clean code…but you’d better have a programmer in tow if you go with that system. My personal favorite is WordPress. At the Thrive Internet Marketing Super Conference in Chicago, I’m going to show you some uses for WordPress that you might not even imagine are possible! Even if you’ve heard of WordPress before, you haven’t seen anything like this! It’s the new evolution of websites.
6. Perform Mind Magic – It seems easier to introduce this topic using those words than it is to tell it like it really is. People get all bent out of shape when I say “Spy on your competition.” So, think of it as performing mind magic instead. Truth is, in this day and age, you really need to keep up with what your competition is doing. One great tool for doing this is Keyword Spy. There you can plugin your competitors domain name and see all (well, most anyway) of the organic search phrases that come up on Google pointing to their website. You can also see if they are running Google AdWords campaigns as well as the wording they’re using in those AdWords and how much they’re spending per month.
This is by far illegal. It is simply market research. But when you use that information correctly to apply to your own website and promotions, people will think you’re performing some kind of “mind magic.” So, that’s what you want to tell them…or, risk being accused of spying!
7. Create Something Memorable – On my HereNextYear site, you’ll see my mascot. It’s a picture of a dog. It’s not my dog. It’s just a picture. The picture has a name. His name is “Action.” The idea behind Action is that I can teach you everything I’ve learned about increasing leads and sales on the Internet, but unless you’re willing to “take Action,” it’s a waste of time for both you and me.
When I present that at seminars and workshops, people simply go CRAZY! It’s a great opener and it is very sticky, meaning, it sticks in peoples’ minds for a very long time. I get calls from people months after they see me speak. They’ll say, “Marty, I don’t remember what you do, but you’re the guy with the dog, right?”
It’s memorable. It’s sticky. It sells. Action sells! Action even has his own Fan club on Facebook (which you are welcome to join here)! And, I take “Action” in everything I do and everywhere I go.
What character can you create that is related to your business that can be sticky and memorable like Action is to my business?
So, these are just a few of the things I’ll be covering in much more detail at the
Thrive Internet Super Conference in Chicago. Why not join me there on the 19th and 20th? I’m sure it will be worth your while.
If you’re just not into going to seminars anymore for fear of getting those dreeeeeaded sales pitches, well, checkout my recent blog post where I give you 101 reasons to attend a seminar. They each far outweigh any fear you may have of getting pitched.
Hope to see you there in Chicago!
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