Posted by Marty Dickinson on Jun 10, 2010
The BlogWorld and New Media Expo and Conference 2010 is going to be the most important and opportunity-generating show it’s ever had. If you think my 3-hour workshops are “educational,” or you enjoyed watching Joel Comm speaking at AffCon 2010 in Denver, well, multiply that by about 100. The networking, the learning, the ability to talk with Internet pioneers is enough to keep you full of cutting edge tactics to try for the next six months!
Register Now through my affiliate link and use the discount coupon EBIRD. The reason you want to use the discount coupon (good only through July 15) is to get the best deal of course. The reason you want to sign-up through my affiliate link is because you will have the best experience at the conference! Here’s what will happen.
The show is on for 3 days, October 14, 15, 16. After each day worth of sessions, I will hold a one-hour group meeting with those who have signed-up through my affiliate link. Together, we will go over highlights from the sessions we attended and share contacts of interesting people we met.
It’s impossible for one person to absorb everything at a multi-day conference. And, I’m lucky if I meet more than about 20 people at an event like this because I get in such lengthy deep conversations with people that I forget to move onto the next contact! By sharing networking connections together, we will multiply our connections and network exponentially!
So, checkout the details, and
just sign-up. You’ll thank me later. Take advantage of the earlybird special discount and make sure to sign-up through my affiliate link. Then send an email to me that you have done so and I’ll add you to my list.
[Note: Yep, as an affiliate I'll be getting some commission for this sale, but I'll be putting that money to use...for you! More details later.]
See you in October at the BlogWorld Conference 2010.
Posted by Marty Dickinson on Oct 6, 2009
Up until about a month ago, the seminar business was in a severe hole. Economy-struck attendees put their wallets away in fear of spending a red cent for travel or education.
Webinars attempted to fill the learning gap but we all soon realized there is just no substitute for joining as a group in person.
That’s all changed now as you and I have inundated e-mail boxes full of seminar sales pitches, more webinars, and local workshops.
Last week I suggested you consider checking out my former client Byron Walker’s Affiliate marketing event in Golden Colorado (which is already 70% full I might add) and I look forward to seeing many of you there.
So how do you pick?
After all, the worst thing you could do is shut yourself off from all the great learning events coming up.
The most important thing is to attempt to exclude cost from the process. Meaning, I don’t care if an event is $10 or $10,000. If it pays for itself because of something you learned and applied or someone you met continued business worth….it was worth it!
So, beyond the money, what are the 3 most important criteria to evaluating whether or not to attend?
1. Who’s Presenting - If you’ve seen someone present before at one event, chances are their presentation won’t stray too far when they present at another. But if you like a particular presenter, you know that person would probably not waste his or her time presenting at a worthless event.
2. The Topic Being Presented – If you know for a fact that you will never ever EVER attempt to sell anything on Ebay, then why go out of your way to go to an Ebay seminar? Conversely, if you hear about a really hot topic, and you’re curious, those are the events you really should consider attending.
3. Who is Referring You - Until you’re on a list, you won’t even know 99% of the events that go on. They’re often not promoted on t.v. or radio. You wouldn’t think to search for them on Google. What I look for is frequency. Does the referrer suggest I attend everything under the sun? Or do they help qualify the event for me by telling me “I highly recommend this event if…”
When you put all three of these pieces together, a hot topic you really should know more about, a speaker you know is high quality, plus you’ve had an honest referral, those are the events to attend.
So, ahemmm, again I’d like to recommend Byron’s event coming up if you haven’t checked it out yet.
It has all the components of an event you really should attend.
And make sure to use Discount Code Number “DISC154″ when you claim your seat.
All the best,
P.S. I’ll be there too, so make sure to stop by my booth.
Here’s the order link again.
(Use Discount Code Number “DISC154″)
Posted by Marty Dickinson on Mar 12, 2009
My co-authored Web Marketing All-in-One Reference Guide for Dummies book is officially in-stock at Amazon. And, even though I haven’t seen the live version come in quite yet, it sure is exciting to know that it’s close to being in stores everywhere! Next week I will be interviewing my fellow co-authors about their book chapters and hope to get a few nuggets showcasing the most secret Internet strategy techniques.
Here’s a link to the book on Amazon for you to order right now!
As a SPECIAL LAUNCH BONUS, I’m offering 1 month access to my Level 2 membership program featuring the Internet Marketing Organizer tool. All you have to do is send a receipt to me by email at Marty@HereNextYear.com so that I have proof you’ve actually purchased the book and I will hook you up with a username and password to access Level 2. That’s a value of $141.00 and is my special gift to you for supporting our book project. [UPDATE: We now have more than $700 in bonuses available during our week-long book launch March 23-28, 2009!! Visit WebMarketingBook2009.com for details.]
Posted by Marty Dickinson on Jan 8, 2009
Did you see the announcement about Yahoo partnering with Samsung to offer Internet TV? This is one of the most important posts I’ve seen in a year and not one person added a comment to the post that DM News made two days ago. Unbelievable.
The crux of it is that you will be able to buy a flat panel t.v., turn it on with your remote, and then use widgets to interact with web-based apps like stock update, news, and my favorite…the sharing of videos and pictures.
It’s beginning folks. My prediction is coming true. In three years, I believe we will access the web #1 with our mobile devices, #2 with our televisions, and then somewhere down a distant 3, 4, or 5, with our computers.
So, my big quest for 2009 as it was in 2008 is video. Can you see how important video is becoming? What will people want to see most of all when they access the web from their t.v.? Video. Video. Video.
Internet TV is coming. Will you be ready?
Posted by Marty Dickinson on Dec 16, 2008
Can it be right that almost 80 percent of mobile users use Smartphones? I just saw this statistic in DM News November 17, 2008 issue that suggests 79.5% use Smartphones and 18.9% use a basic cell phone. These numbers were discovered by The Kelsey Group in October 2008 sampling 512 US mobile phone users.
Now, I’m not nearly as interested in the exact number as I am the reason why so many more people use smartphones than a regular cell phone. My brother has a “regular” cell phone and I asked him yesterday if he has Internet access. He said, “I think so, but I have to pay extra.”
But, I think one discovers why the increase after one actually begins using a Blackberry, Motorola Q or iPhone. The answer is because smartphones are really more like little computers than anything else.
I was on the phone with a client last week talking about mobile web and the fact that only 10% of my audiences at workshops have even viewed their websites through a mobile device. I predict that in 3 or 4 years, the majority of users will access the Internet first through their Smartphone and a distant second through their computer.
And, it makes total sense. There’s a lot you can do with one of these Smartphones without ever having to turn on a computer. You can chat with employees even when you’re out of the office, send text messages that are often read before e-mail, find directions within minutes to a meeting you’re supposed to be at on-time, and of course find a great pizza place around the corner.
But, my favorite use for a Smartphone is when I’m in a place where I can’t lug around a computer. That could be an airport, restaurant, or anyplace where I might have to stand in line for more than 3 minutes (yeah, kind of impatient).
I just pull out my Blackberry Smartphone and go to one of my favorite blog sites and start reading. If I see something interesting, I can even get myself involved in the conversation.
Smartphones are a great way to have a computer in your hands when you are in a place where the computer probably wouldn’t be a good fit. How have they helped you and changed the way you get things accomplished throughout the day?
Posted by Marty Dickinson on Sep 10, 2008
Twitter is one of those utilities that has two very special components: 1. Lots of people use Twitter on a daily basis; about 3 million per day in fact. With that many people talking, it’s worth getting involved. 2. Twitter integrates with everything! WordPress, MySpace, Facebook, your own website. Meaning, you have lots of opportunity to increase your followers using your current Internet marketing methods.
There are several benefits to Twitter that stand apart from blogging. They are:
1. Speed – Within minutes after setting up a Twitter account, you can gain as many followers as you want. It all depends on how many times you want to click your mouse and the quality of your post. With blog posts, you have to go through an entire process for anyone to see them which is more like a domino effect over time.
2. Cost – Nothing about Twitter costs anything. It’s another free promotion to include in your marketing mix, not a replacement.
3. Ease of Use – You don’t have to hire a web designer to build traffic to your website using Twitter. In fact, Twitter even offers a small bit of code to allow your “tweets” as their called to your website!
So, with that in mind, here are a few things you as a business owner would use twitter for:
1. Instant Brand Recognition – The photo one chooses for a Twitter account is very important as is the profile description one writes. Avoid choosing a casual photo, but one that identifies you beign involved with your business.
2. Introduction to Online Networking – Many professionals just do not have the time to explore the social newtorking phenomenon. Twitter is very low on the time intensity scale. Yet, when they see emails coming in from people who have decided to follow their comments, they will be inspired to contribute more to Twitter posts and the overall benefits to Web 2.0 social networking relevance.
3. Communication Vehicle for Existing Customers and Prospects – Anyone on your mailing list should be following you on Twitter. Send out an email encouraging them to do so and why.
4. Recruiting of Potential Customers – What Twitter does NOT allow you to do at this time is target locally. For, say, every 1,000 people that would see a posting on Twitter, maybe 1 would be in the same state. But, with the capability of reaching so many, so fast and for so free, why not? Plus, you never know the ties someone in another state might have right to your backyard. And, people do talk and refer as we all know. Working Twitter nationally can certainly help promote you locally. It’s just a matter of numbers and the value you’re able to contribute in a post.
5. Retaining Current Clients – Get every existing client you have to follow you on Twitter. It will seem to them like you are talking to them individually, offering them free advice and updates on your industry.
Twitter is growing faster than the Bird Flu! Get involved now. Start by following ME! When you setup your account, search for “martydickinson” and click the “follow” button. My account is set to automatically follow you in return.
And, all of this you can do from your cell phone!
Posted by Marty Dickinson on Sep 9, 2008
Wireless sync stands for wireless synchronization where you can bridge data between your cell phone and computer…without ever having to plug-in any hardware to dump or download those files one way or the other. How is wireless sync significant? Speed of dealing with prospects and customers. That’s it. That’s the only answer. Speed.
Imagine having a call coming into your assistant’s phone line. The person asks some qualifying questions and enters the info into their contact management system on their computer and then hits a button. You are then notified immediately by cell phone that you need to call the prospect.
Instantly, you receive a notice on your phone with your prospect’s name, phone, address, answers to questions your assistant asked, and whatever else might be important before you call the person back.
Imagine then (and here’s the real money part!!) that you called the prospect back in 30 seconds after he hung up with your assistant! Now, that’s speed! And, that’s the power of Wireless Sync.
Any business with more than one employee is always looking for ways to increase speed of data sharing. And, until today it’s been a really difficult chore. Wireless sync itself isn’t so new. It’s just always been expensive and really hard to setup.
I became familiar with wireless sync after a client got involved with a wireless sync company a few weeks ago and ever since they’ve been having setup issues and wondering whether they’re getting all of their emails. Getting email is part of most wireless sync programs.
So, this morning a press release caught my eye about a Denver company offering the first wireless sync system that can be setup in literally minutes. It’s easy and requires no IT staff to maintain it. They support it all for you. Checkout Wireless Sync by Visenza if you’re curious.
How does wireless sync relate to a blog that is about Website Waves? This is just another display how everything is moving mobile. More and more of our business lives are integrated with cell phones.
For example, Germaine Griggs was a speaker at Big Seminar a year ago and he showed me how every time he gets an order through his website, a custom ring tone sounds and displays the customer’s name, phone number and what they bought…right from his shopping cart.
You can make blog posts with your phone if it’s setup correctly. You can check email with your phone and text message and lookup where you are and where you’re trying to get to with maps. Cell phone usage is everywhere and in everything. And, still, I ask the question, Have you even looked at your website through a cell phone?
I really congratulate companies like Visenza for taking a complex process and making it so simple and fast to implement. You’re going to see more of these mobile device services popping up over the years. My suggestion is to “plug-in” so you don’t get left behind.
Posted by Marty Dickinson on Aug 26, 2008
I finally came out of my cave Monday afternoon after finishing the required 70% complete deadline for my portion of the Web Marketing All-in-One Desk Reference for Dummies book due in bookstores everywhere March/April 2009 (Wiley Publishing, publishers of the “For Dummies” books). John Arnold of Constant Contact (E-mail), Ian Lurie & Elizabeth Marsten of Portent Interactive (SEO, AdWords, Social Networking, blogs), and just added, Michael Becker (Mobile Marketing) from Iloop Mobile (personally can hardly wait to see what he’ll be adding about THAT very hot topic!).
When I was asked what I would like to write about, I immediately said, “the money part of course” So, I get the first section of the book which will be covering topics like:
- Converting more visitors to paying customers
- Writing promotional copy that sells
- Shopping cart setup
- Finding and promoting affiliate products
- Starting and building your own affiliate program
- Joint venturing
- Which website type is the best for you
- Design components that sell
- Hiring helpers so you’re not doing everything yourself
More coming on this topic coming soon but I have to mention that something else has happened in the process of writing this book, which is now listed on Amazon by the way. I think I’ve had more leads for business in the past two months than the first six months of this year combined. How could that be? I haven’t been doing anything differently in my promotions than usual. Must be the book. Just by telling people about it, people are talking about it. The book isn’t even out yet and people are talking about it. We’re not even finished writing it yet and people are already talking about it. Strange but true.
Posted by Marty Dickinson on Aug 22, 2008
Whenever the conversation turns to Internet Marketing one name comes up more often than any other name…Armand Morin. Armand is the Expert that the experts turn to and watch for direction.
I first met Armand in 2000 at a conference where he was NOT a speaker. Yes he too was once an “attendee” sitting in an audience learning form other speakers. And, that’s my point. People are always asking me, “Marty, HOW do you learn this Internet marketing stuff?” And, I tell them how much I spend a year on attending conferences and buying educational materials.
In the BIGinning
The BIG Seminar is the place where it all starts. It’s the only Internet marketing conference I attend EVERY time. Why? Because Armand only picks truly cutting edge presenters and gives them plenty of time to deliver tons of content I usually begin implementing throughout the weekend of the conference! Yes, I don’t even wait until I get back to start. I’m too energized to wait! While others are partying at the bar, I’m up until 3am trying out what I learned on my laptop.
Who Attends Big Seminar
The audience is made up of about 40% that are brand stinkin’ new to the web, but you could be sitting next to a multi-millionaire who has dozens or even hundreds of websites. And, that’s one of my favorite things about Big Seminar. You just never know who you’re going to meet.
If you are strapped for cash, Big Seminar is the ONLY conference I would recommend you attend coming this October 3, 4, and 5 in Atlanta Georgia. And, if you can’t afford a couple thousand dollars toward your own education, you NEED to attend more than others! It’s the only conference I can honestly say pays for itself, for me, within the first week after the conference. It’s that good.
Now, let’s be real…
Big Seminar has an affiliate program. That means if I refer others to attend, I get some of the bucks. Basic sales and basic Internet stuff. And sure, when you register, of course I want you to Register Here through my affiliate link. But, there’s something more…
I always offer to my clients that when they attend the Big Seminar, if they’ve registered through my link (which they always do), they will get to meet with me as a small focus group on Friday and Saturday night in a private meeting room where we can go over what was covered during the day. I answer any questions they have and it really helps to have someone to put everything together into a summary of steps and fill in the blanks. Then, when we get back (because I always fly home on late Sunday afternoon), we schedule a conference call to go over what was covered on Sunday.
See, going to something like Armand Morin’s Big Seminar is not only overwhelming from a content and learning standpoint, but just the sheer experience of it all requires some savvy to navigate through. After all, you’re in an audience with typically 500 or more people. Just meeting the one right person you needed to meet could change your whole life…and your income! But, how do you navigate through Big Seminar?
You need a guide. Someone who’s been there. Someone who knows most of the presenters, staff, and a good chunk of who will be in the audience too. Let me be your guide.
Not Sure Yet?
One of Armand’s trademarks is having phone interviews with the speakers leading up to the conference. Would you like to sit-in as Armand talks with other experts and they discuss their Internet Marketing Secrets?
You can…and it’s free.
Every Tuesday and Thursday up until the BigSeminar Armand will host a FREE training call with one of the expert Faculty from his upcoming Big Seminar. They will discuss what they’re doing on the Internet and how they do it.
The calls are FREE…click here now to register for the calls.
Calls times, phone number Passcode etc. will be immediately sent to you via email.
If you’re wondering where all those Internet marketing folks go to learn what’s new and what really works to build a business and increase sales, Armand’s Big Seminar is the place to be. I hope you’ll join me and take me up on my invitation to attend the after-hours meetings to go through things. After you register, be sure to let me know. You can contact me through the Ask Marty contact form.
And, I hope to see YOU at Big Seminar October 3, 4, and 5 2008 in Atlanta!
Posted by Marty Dickinson on Jun 17, 2008
How does your website score on the mobile readiness chart? As of this date, here’s the report for my Website Waves Blog. As you can see, there’s work to do. And, that’s okay. A blog is a phased-in process, y’know? The important thing is what got me interested in paying attention to mobile readiness for websites.
Rene LeMerle reported a statistic yesterday on webprowire that kicked me right in the tushy. He said Nielson Mobile counted 9 million purchases from cell phones during the month of April 2008. That’s more than 70% up from April 2007 folks. When it comes to marketing techniques, I love to stay on the cutting edge and try new things, but when it comes to equipment, I’m old school I guess. And, anything to do with a cell phone has taken me a while to come around and “see the light.” But, today is different. A 70% increase in a year is DEFINITELY a marketing thing and not a “cell phone” thing. And, I’m ready to take it seriously now. Hopefully you are too. So, what to do?
I’ve just run a test of this blog at ready.mobi and you should make a similar test of your websites and blogs. Later, I’ll post a checklist for you to go through so that you can take some action toward making your website mobile ready. Pay attention to mobile readiness! Hopefully the idea of 9 million potential buyers a month will be enough motivation for you. Sure was for me! Take the free test.
And, you can be sure that once I implement my own checklist to get in the good graces of cell phone users everywhere, I’ll be posting a new picture of my test. Hopefully it will be a “5″!