Posted by Marty Dickinson on Oct 29, 2008
I have some real estate investors and agents for clients and friends. As you can imagine, most are having a rough go with the current real estate market. But, there are a few who are doing just fine…and are in fact making money in real estate! Do you want to know what their secret is? They have home staging experts to help them sell.
Home staging involves bringing in a bunch of furniture and decor to dress up a few rooms for show in a house.
What is the secret shared by the best staging experts in America? They’ve learned from the best! And, apparently, Sandy Dixon is the best.
I had the privilege of sitting-in for a few hours on one of Sandy’s live workshops in Evergreen Colorado a couple of months ago and she is in more demand then EVER right now with this economy.
So, why do I bring this up?
Do I want you to go out and start a home staging business? Ha, only if that’s what you want to do…and Sandy’s home study home staging business course would be the one to buy for sure…
It’s to demonstrate how in even the WORST of markets and economies, opportunities present themselves. There are plenty of people out there who are doing just fine in this economy. It’s just a matter of looking at your own business and doing things a little differently.
Okay, maybe a lot differently.
So, I have a question for you…
What kinds of businesses have YOU seen become popular in this down economy? Maybe your own? Tell other readers about it here!
Posted by Marty Dickinson on Sep 10, 2008
I finally took the plunge last night and made a concerted effort to build some momentum with my Twitter account. I gave myself 20 minutes and found 350 people to “follow” and out of those 350, at the time of this writing, 80 have chosen to follow MY postings on Twitter. In the time it took me to write that much of this post, I see another person has signed-on be on my list of followers but I’ll stick with the 80 for easier math. In the world of measuring conversion rates, that would be a 25% conversion rate. That also means if I want 1000 followers, I need to find 4000 people to follow.
If it took me only 20 minutes to get 80 followers out of 350 people, that means it would take only 4.1 hours of my time.
Now, these are not quite of the true caliber as opt-ins to your newsletter list, but they are people who have expressed interest in giving you a “try” to see if you are interesting to them or not. If you can generate content in your Twitter messages (known as Tweets), then you stand a decent chance of attracting visitors to your website. I’ll report a little more on that process in a few days.
So, what steps did I take to get 80 people interested in me within 20 minutes? Here are the 7 Twitter Steps:
Twitter Step 1) Create a photo for your profile that’s interesting to people and catches their eye. Most Twitter accounts just have the person making a goofy face. I used my picture of the RUSH dogs that I use for my forum postings. Gotta be a RUSH fan to understand, but it sure does draw attention in a sea of typical portrait photos and gives the idea that I have a sense of humor.
Twitter Step 2) Get back to your Twitter home page inside your account and click on the “Everyone” tab as shown below. This will show you a list of the most recent topic additions that people have made to Twitter…within the past 5 seconds! If you refresh your browser while viewing the “Everyone” tab, a whole new list of comments will display. Yes, that’s how many people are adding new comments that it only displays the most recent 5 seconds worth of posts!
Twitter Step 3) I’ll click on webzeppelin’s photo and I’ll see his profile.
Twitter Step 4) Notice the word Followers? That’s a live link. Click on it to see his followers with links to their accounts.
Twitter Step 5) Click the “follow” link for every account as shown below.
That means whenever the person makes an addition to Twitter, you will be notified within your Twitter account. You can be notified by email, but I chose to turn that off after I got my first round of a bazzilian emails! Twitter is popular!
How many times can YOU click in a minute? That’s how many people you can follow and therefore attract people to follow you.
Those really are all the steps. As people see you’ve decided to “follow” them, they will reciprocate and follow you as well. That’s the conversion rate I was mentioning earlier. Some people have only 5 or 10 followers. Others have well into the thousands.
In a future post, I’ll go into some more detail about making an attractive Twitter post to get more people to take an interest in what you’re writing.
Posted by Marty Dickinson on Aug 22, 2008
Whenever the conversation turns to Internet Marketing one name comes up more often than any other name…Armand Morin. Armand is the Expert that the experts turn to and watch for direction.
I first met Armand in 2000 at a conference where he was NOT a speaker. Yes he too was once an “attendee” sitting in an audience learning form other speakers. And, that’s my point. People are always asking me, “Marty, HOW do you learn this Internet marketing stuff?” And, I tell them how much I spend a year on attending conferences and buying educational materials.
In the BIGinning
The BIG Seminar is the place where it all starts. It’s the only Internet marketing conference I attend EVERY time. Why? Because Armand only picks truly cutting edge presenters and gives them plenty of time to deliver tons of content I usually begin implementing throughout the weekend of the conference! Yes, I don’t even wait until I get back to start. I’m too energized to wait! While others are partying at the bar, I’m up until 3am trying out what I learned on my laptop.
Who Attends Big Seminar
The audience is made up of about 40% that are brand stinkin’ new to the web, but you could be sitting next to a multi-millionaire who has dozens or even hundreds of websites. And, that’s one of my favorite things about Big Seminar. You just never know who you’re going to meet.
If you are strapped for cash, Big Seminar is the ONLY conference I would recommend you attend coming this October 3, 4, and 5 in Atlanta Georgia. And, if you can’t afford a couple thousand dollars toward your own education, you NEED to attend more than others! It’s the only conference I can honestly say pays for itself, for me, within the first week after the conference. It’s that good.
Now, let’s be real…
Big Seminar has an affiliate program. That means if I refer others to attend, I get some of the bucks. Basic sales and basic Internet stuff. And sure, when you register, of course I want you to Register Here through my affiliate link. But, there’s something more…
I always offer to my clients that when they attend the Big Seminar, if they’ve registered through my link (which they always do), they will get to meet with me as a small focus group on Friday and Saturday night in a private meeting room where we can go over what was covered during the day. I answer any questions they have and it really helps to have someone to put everything together into a summary of steps and fill in the blanks. Then, when we get back (because I always fly home on late Sunday afternoon), we schedule a conference call to go over what was covered on Sunday.
See, going to something like Armand Morin’s Big Seminar is not only overwhelming from a content and learning standpoint, but just the sheer experience of it all requires some savvy to navigate through. After all, you’re in an audience with typically 500 or more people. Just meeting the one right person you needed to meet could change your whole life…and your income! But, how do you navigate through Big Seminar?
You need a guide. Someone who’s been there. Someone who knows most of the presenters, staff, and a good chunk of who will be in the audience too. Let me be your guide.
Not Sure Yet?
One of Armand’s trademarks is having phone interviews with the speakers leading up to the conference. Would you like to sit-in as Armand talks with other experts and they discuss their Internet Marketing Secrets?
You can…and it’s free.
Every Tuesday and Thursday up until the BigSeminar Armand will host a FREE training call with one of the expert Faculty from his upcoming Big Seminar. They will discuss what they’re doing on the Internet and how they do it.
The calls are FREE…click here now to register for the calls.
Calls times, phone number Passcode etc. will be immediately sent to you via email.
If you’re wondering where all those Internet marketing folks go to learn what’s new and what really works to build a business and increase sales, Armand’s Big Seminar is the place to be. I hope you’ll join me and take me up on my invitation to attend the after-hours meetings to go through things. After you register, be sure to let me know. You can contact me through the Ask Marty contact form.
And, I hope to see YOU at Big Seminar October 3, 4, and 5 2008 in Atlanta!
Posted by Marty Dickinson on Aug 22, 2008
Online chat is not only the communication mode of the future it’s the sales conduit of “NOW!” Sure, it’s great to be able to offer 24/7 support to your customers but the right online chat program can also allow you watch visitors as they arrive on your website. You can actually watch them migrate from page to page. Then when they get stuck, you can send them a little pop-up message that invites the to talk to you online.
At first thought, this is scary! But, once you get a feel for your audience and the questions they’re asking, it’s really not that hard to guess the right way to approach your website visitors. Do it right and it pays off!
The online chat software I use on multiple sites I own is not free, but is somewhere around $100 a year, which is a small price to pay for what they offer….
-24/7 online chat support (Ilene knows her stuff!!)
-customization of chat window
-private labeling (meaning your visitors will think it’s YOUR program)
-customizable exit questionnaire (which is a great way to increase opt-ins to your list, if done properly)
-a system worth paying for!
Actually, when I signed up for this system, I bought two accounts.
1) for my paying clients so that they could reach me most times of the day or night (whenever I had my computer turned on) and
2) for visitors checking out my main websites. And, I can assign any of my helpers to monitor chat requests.
Online chat has reduced my email from clients by half and has increased my sales by at least 200% as I’m able to answer questions immediately as surfers have them.
Discover the Online Chat system I use daily and highly recommend.
Posted by Marty Dickinson on Jul 31, 2008
Maybe it was the anticipation with all the pre-hype. Maybe it was the hope for something better. Mabye some just wished Google would feel some pain (not that they are without challenge anyway). The new Cuil.com search engine (pronounced “cool”) was launched on Monday and all week webmasters and SEO professionals have been in a mad frienzy trying to figure out if Cuil will be the “Google Killer” everyone in the online industry has been waiting for or if it’s just a quick throw-together search system to attract Microsoft to spending a few billion on a new company after a big hit.
Cuil was formed by some former Google employees who helped take Google’s search system to the next level. Classic case of employees getting together and leaving the company to go do their own thing and make a million bucks right? That’s where the questions arose. More on that later. First, check this out…
I’m going to throw my 2 cents into the ring about Cuil. First, let’s use an example to demonstrate what al the fuss is about. If I search Google for one of my websites MusicMates.com which is a national musician referral but based out of Colorado, here’s what I get:
Now let’s take a look at the new Cuil search engine’s results where I also searched for Colorado musician referral. Notice how there are 3 columns results instead of how Google displays only two. That’s actually my first question about Cuil is why they chose three columns? If we’ve been conditioned by all search engines to look in the top left corner for search results, wouldn’t it make sense to just have two column results? And, second, if you have three columns, and I click on one of the three columns, will the most accuarate results be going down the column or across the top? Or, did they figure my Music Mates site has the most focus so, the #1 search result is really in the middle of the page?
The next thing to consider is Cuil’s relevance of search results. Consider the image below where my Music Mates site listing is surrounded by other sites that have links to Music Mates. Now, how could a site that is so well optimized for a state be listed less in relevance than another site linking to it? I mean as a search engine, the whole idea is to showcase the main website that the links point to as the source or, in this case, the online tool.
Then a blowup of the left side of the screen with my MusicMates description in the same spot, just looking at the two left columns below now. How did that “I/disturbing photos” get there? And, how could it be more relavent than my Music Mates posting?
Then, shown to the top is a single musician referral that could arguably be in competition with Music Mates. That’s not a good percentage for Cuil in my opinion.
Now, you might think, okay Marty, so the dudes in the top left beat you out. Stop whining and optimize Music Mates better! Well, when I clicked through that link, here’s what I got. I have no idea where Cuil picked up that “Musician Referral Services” image. It’s nowhere to be found in the site that you get to after the click through. I have no idea why Cuil does not consider Music Mates to be a higher authority since that’s ALL music mates does is “musician referral” whereas this directory gets top position as shown:
Even if you click through the next page Arts & Enterntainment Music link in the top left, you still don’t get anywhere close to finding a dedicated musician referral site, certainly not one better than Music Mates (me biased). And, I can think of a dozen or so organized referrals that SHOULD be listed here but are not. Why is that if they claim to have more istings already than Google does?
Some webmasters are suggesting it’s because Cuil is listing all the crap and duplicate page content that Google has spent all these years trying to get rid of. Personally, I think the Cuil crew knew exactly what would happen. If they launched the best search results they could out of the gate, there would be little room for improvement.
With quite a few imperfections in Cuil, there’s nowhere for them to go but up. Certainly, there could be room for someone to sweep in and buy their technology, but I don’t see that as being very attractive to Microsoft. The MS search is certainly better than Cuil already and Cuil does not “yet” feature a pay-per-click model. And, that’s really what Microsoft is after…the money!
Take a look at Cuil.com and search for your website and maybe a few competitors. Share your views here. Whatever the case, it will be interesting to see what happens to Cuil in 6 months. Eithe they’ll get their act together and really become competitive by offering quality search results, or it could all just go by the wayside. Who knows, at least they got some great press coverage out it although the backlash from users was pretty brutal.
Posted by Marty Dickinson on Jul 28, 2008
Everything I learned for the first two years of using Google AdWords was from a single book. It was that good, I didn’t need another…until I discovered thie one I’m about to recommend to you here. Same author, same book, just updated. And, you don’t even have buy the book right off the bat. Just get used to the guy first by signing-up for his free ecourse.
Google AdWords to a business owner today is the equivalent of what a telephone used to mean to a salesperson 20 years ago. Both have been described as the most cost-effective, measurable promotion avenues of their time. If you don’t know how to manage a Google AdWords campaign for your business or product, it’s the equivalent of not being able to talk coherently to a prospect on the phone about your business. If you go another day, week, month before learning how to setup an ad campaign, split test ads, and monitor your conversion rates another year will slip by and you’ll look back on this moment why you didn’t take the next step!
Now, I’ll be honest. I’ve got this banner I’ve posted and when you click on it and eventually buy the book I’m recommending, I’m going to get a commission for the sale. If you don’t have any affiliate programs of your own, then that is a whole different discussion we need to have and the subject for another post.
But, that’s one of the best uses of Google AdWords is to promote affiliate products related to your industry and sphere of influence. You’re intereted in the blog topics I write about related to websites and Internet marketing, so this is a fitting affiliate product for me to recommend to you. See how that works?
Get started with Google AdWords today and there’s just no reason for you to try other, far more expensive programs by other speakers. Believe me I’ve seen what the other guys are offering and there’s really nothing better than this book, especially to get you started.
Posted by Marty Dickinson on Jul 21, 2008
Here’s a free WordPress Themes and WordPress Templates site that I haven’t seen before. The themes and templates for WordPress blogs are quite more artistic than usual. Certainly bettet than the traditional themes found at WordPress.org. From what I can see, they’re all free as well.
With that said, let’s think for a moment about what makes a WordPress blog theme something that will add to your bottom line. I mean, you wouldn’t want to change your current WordPress blog theme to something new just for the sake of being something new, would you? Of course not. Think of all of those frequent readers that would just get thrown off. Consistency is vital on the web.
When you look at the top 100 blogs at Technorati.com it’s pretty easy to see some similarities among themes.
Posted by Marty Dickinson on Jul 14, 2008
I was splitting up search phrase results and adding a whole slew of Google Adword campaigns to promote my latest site LaughAtLayoffs.com. On Friday, July 11th at about 2pm, I got this crazy idea to create a free mini-manual for people who are working for companies in financial strife and fearing the economic henchmen.
I just started writing. By 6pm, I had 14 pages of what became Laugh at Layoffs. When it came time for me to run some Google Adwords to the page, I needed a bit more inspiration. So, I searched around and arrived on a site that gave me the neatest little rundown of Adwords tips that I’ve seen lately. And, I was able to craft over a dozen headlines and completely different Google Adwords headlines and ads within about 5 minutes of reading the article.
Now, this post has been out there for a while, but the content is still relevant for sure. I’m a little skeptical about one thing that was mentioned where the author said something about using any verbiage you can and that it doesn’t matter what you say in your ad to get attention, but if you read these tips for the broader picture, it’s right on!
Posted by Marty Dickinson on Jul 7, 2008
The 2008 Olympics website will be one of the most visible websites in the world for the next two months. You would expect their website to also be an Olympic example of what a website should look like, feel like, sound like and smell like. This purpose of this post is to examine the qualities of the 2008 Olympics website in hopes that the rest of us can model after what their developers have done well and run as fast as we can in the other direction from repeating the mistakes they’ve made.
On a scale of 1-10, 10 being best, I’ll give it a vote of 5. Why such a harsh grade? Well, let me cover some good things first. There are several things I think they’ve done a good job with for the site:
1. The immediate question is answered as to exactly “when” the Olympics will be held. I’ve had 4 people ask me that over the past week, so the date is not something people know.
2. I like their use of the Upper Right Quadrant (URQ) where they provide links to alternate languages of the site, their tagline stands out “One World One Dream” and gives me a little entertaining countdown which is at today “31 days to go.” In the URQ also answers another question for me as I’ve always wondered what the temperature in Beijing China is. And then there’s a search box for me to type just in case the navigation doesn’t give me what I’m looking for.
3. I sort of bypassed the Flash rotation (which I’ll come back to in a moment) and went to the left navigation which is simple and categorized, pretty easy to follow.
4. The overall look of the site is welcoming and entertaining. I like the use of green and blue which sends a warm, let’s-unite-the-world kind of message.
Here are several areas where I believe the site could “still” be improved:
1. I’ve looked at this site on various screen resolutions and I just feel that the Ticketing Info section on the mid-right column should be more pronounced and part of the URQ. Buy Tickets Now would be much more appropriate.
2. Maybe I haven’t had enough coffee yet, but the scrolling images in the middle of the page under the Olympic Q&A completely missed me. Only after I spent 15 minutes on the site looking at other things did I discover you could mouseover them to discover they were links to event descriptions.
3. If people are not coming to the site to find the general date, or to buy tickets, they’re wanting to know what the schedule of events is. This is another item that should be right in the forefront of the site. This can be found under “Sports & Venues” on the left nav…but it doesn’t say “Events Schedule” until you get into that section.
4. Okay, so, the Flash part. Um, guys, you have video lower right on the site. Why not just use the video clips so that people see them right away when they land on the home page?
5. The Olympic Q&A section is worthless. They should remove it entirely or build it into a real Q&A that has potentially hundreds of questions answered. If I was even thinking about attending the olympics, I would have tons of questions.
6. The banner photo of the China girl scared me! It looks like something out of an old wax museum movie. There are far more beautiful photos of China girls you could find for that banner. Don’t scare me like that!
7. Finally, there’s not enough emphasis on getting me to “register.” You’ll see the register/login next to the search text box. But, there’s no reason mentioned for me to register. To even get me to click on that register link, they need to tell me why I should. Othewise, I’m kinda lost.
So, there’s my justification for giving a 5 for a review of the 2008 Olympics website to be held in Beijing China on August 8-24, 2008. Many important pieces have been added to give the site its entertainment value and ease of navigation and welcoming warmth. But, several things as mentioned could be added to get more results. We’re still in July at the time of this post. Hopefully they will make some changes by the time I start looking for event schedules.
How would YOU review the Olympics website? Give it your rating 1-10. Just fill in a comment below and make sure to put a link to your website or blog.
Posted by Marty Dickinson on Jul 4, 2008
Seeking Alpha blog reported that Google is coming up with an “experiment” expected to launch in September 2008 where they will produce a series of 50 cartoons that are each 2 minutes or less in length. You’ll be able to add these cartoons to your website and they’ll be much like Google Adsense where you the website owner will get a little cut each time one of your visitors clicks on the link to watch the video.
This is seen as Google’s way of monetizing video for themselves. I see it as a potential new method for viral marketing. If you see a good video on YouTube for example, you might send it to a friend right? If you come across a website with a hilarious cartoon, I think I might forward the page of the website to someone too.
The problem with that is the poor advertiser. I mean, someone has to pay for all of those clicks, right? If I search for a topic and come across a page on a website that has one of the cartoons, great, I’m targeted traffic. But if I send the page on to a friend or three or four friends, and tell them to go watch this cool new cartoon I’ve found, well, the advertiser suffers.
Suddenly their targeted marketing effort gets the additional traffic, but it probably won’t be targeted traffic. So, I dunno, I’m kinda skeptical about putting cartoons on my website. But, you know me, I’ll have to give it a try to see if my hunch is right.
So, go for it Google! Give me cartoons and I’ll make a buck or two off some AdSense style cartoon ads. Just hope the advertisers don’t blacklist me for sending a bunch of people to click on the cartoon ad only to see the cartoon. Or, maybe that’s their hope.