Posted by Marty Dickinson on Jan 19, 2010
Apparently 2010 is not off to a good start for webmasters. Not since 1998 have I heard of so many webmasters baling from their client projects mid-way leaving their clients stranded without a completed website, or even worse, a completely “down” website.
Over the past two weeks alone, my company at HereNextYear that has worked with over 300 client projects over the past 15 years has received 4 new client calls where their webmaster has simply left them in the lurch. One disgruntled webmaster even attempted to discredit his client by getting the client site banned on Google search after a dispute.
Two of the other cases were as a result of fed-up business owners who had been waiting for six months…that’s right “6″ months…for their basic websites to be designed and launched by their webmasters. There was no giant back-end database here folks, we’re talking like 7-page content sites with a PayPal link!
Finally, with no hope of a refund in site, they both bit the bullet and came to us at HereNextYear.com to get the jobs done…in two weeks (our standard turnaround time).
The final example was a volunteer webmaster who did a superb job maintaining a site for a small church and just decided it was time to do something different.
On one side of the fence, this is a big shameless plug for my website implementation team at HereNextYear. We are still in the business of, like, actually completing websites for clients and helping them maintain them for years to come. We just had a record breaking sales month for December 2009 and are completely focused on doubling our client base by the end of 2010.
But, more importantly, I think everyone who has a webmaster should check in with them if it’s been a while. See if you can get a feel for the following so that you don’t get caught broadsided with a down site or a half-baked project:
1. How has the economy impacted his or her business?
2. Is your webmaster getting more clients or less?
3. Will their prices be the same for 2010?
4. How are things at home? Many solo webmasters become friends with their clients and are open to discussing this topic.
5. Does your webmaster still enjoy the work of web design, web development or webmastering?
6. Are you in good standing as a client?
7. Are there plans for the webmaster to grow his/her business, reduce to part-time or leave the industry entirely over the next few months or year?
Some of these are tough questions to get answered. But, I can tell you for sure that your business is on the line if you are aligned with a webmaster that is unsteady, changing their priorities, or can suddenly snap and move to Siberia!
Friends are friends, but business is business. Contact your webmaster immediately (if you have one) and establish a level of comfort that your website is in good hands for 2010. And, if something should happen, know that you have a place to call to get things back on track. Check out HereNextYear.com for all website and Internet marketing services you would ever need.
Posted by Marty Dickinson on Jan 15, 2010
If you are an affiliate marketer who lives in Rhode Island, and want to promote a book or other Amazon product on your website for commission, forget it. Amazon will not let you become an affiliate to sell their wares. Why? Because Rhode Island taxes the Internet.
This is the look of things to come I’m afraid. Tax the web and watch companies stop selling things online. It’s just too much of a management load to account for taxes on every possible transaction and companies are not going to stand for it.
Unfortunately, as this taxation disease spreads, people will finally take a stand shouting “What are you doing to us!!” And, there will be some big movement then to reverse the process.
But, laws are much easier to prevent than they are reversing. And, there is no one in Washington to really stop this from happening.
I came across this video from Rob McNealy who is campaigning on a local level for office. He has a huge presence on Twitter and has used the Internet for years to earn his living.
You would be wise to support his effort financially or otherwise. We need someone representing us in Washington and here’s your chance to help get him there.
Posted by Marty Dickinson on Jan 8, 2010
Announcing the launch of Backroom Management’s Affiliate Program. This is a web-based accounting system that integrates G/L, job cost, time and billing, budgeting, financial analytics, break even calculators, financial statements, and even tracks your ongoing “conversion rate.”
What was that?
That’s right. An accounting system that uses a term we use in marketing and sales! What the heck?
The closest thing I’ve heard of that integrates all of those is NetSuite ($15,000 or so). But, Backroom Management’s accounting system is as little as $29.95 a month…that’s right…a MONTH!
Once you sign-up, you can get it to pay for itself by suggesting a few others you know to get it too. Or, make an ongoing promotion to your list. For the right person, promoting this product could even be a very nice full-time job!
Anyway, here’s a banner ad to the system. We’re moving out accounting to this product as we speak. Once I saw a certain report that provides you with what-if scenarios using my existing numbers to project profit next year, I was sold. That’s like the ONLY report I would ever go into an accounting system for. But, I have to do all this craziness in Excel otherwise.
Yes indeed, I’ll get a commission for this if you buy it through this link, but you can also bet I’ll be sharing a tips sheet with anyone who signs-up for it as to how you will be able to use your Internet marketing with this accounting system.
Posted by Marty Dickinson on Jan 7, 2010
Using the Internet to grow your business has dramatically changed since the beginning of 2009. If you’ve been misled into thinking all it takes to be successful online today is getting a few hundred followers on Twitter, spending hours a day “Facebooking” or gaining top placement on Google for your book title or business name, we’d like to offer you a reality check…and a path for hope…for the new year!
Throughout 2010 I will be offering a new workshop called, fittingly, “Profit Again in 2010.
If you’re not familiar with me, I’m a 15-year Internet marketing “lifer,” co-authored of “Web Marketing All-in-One for Dummies” (Wiley 2009), and I’ll be using this workshop to update you on the radical progression of WordPress websites, blogs, traffic building, social networking, rss, podcasting, Federal Trade Commission restrictions and Google banning since just a year ago.
I don’t just “write and speak” about Internet marketing. I create and promotes my own products, manuals, and membership sites, with more than 100 of my own websites. Myself, along with a team of 7 at HereNextYear, Inc. have serviced more than 300+ clients nationwide.
For just one of those clients this past August, we launched just one website that enjoyed 99 product pages indexed on top of Google within 3 days. By the end of the first week, the site brought in more than $3,826 in sales. By Thanksgiving, the site delivered its first $100,000 in revenue.
Coincidence? No way. It’s the same process for any business, author or speaker…every time. All you have to do is find where you are in the process and plug in.
True success of any financial measure for your book, product or business will be no accident or stroke of luck. And, in today’s economy, you can’t afford to shoot darts at a wall in the dark!
You won’t find overnight riches or make that elusive “money while you sleep” with a casual, ho-hum approach.
And it won’t happen by changing a few meta tags on your home page.
What’s the answer? P.T.A.
That’s right, just three simple steps.
First, you must identify where you are in the Internet marketing process and “plug-in” to that process. The success plan online is almost exactly the same for every business, author or speaker and hasn’t changed in almost 15 years! All you have to do is discover the process, find out where you are in that process and plug-in.
Second, team-up with those that can help you implement the process. Hiring a random website designer from Craigslist or someone from a foreign country just because you can get services for 20 cents on the dollar might have helped five years ago, but outsourcing today only helps you if you are an experienced Internet marketing project manager. You need to start now to form a devoted team that will be at your side for years to come to help you with technical challenges and smart and calculated marketing planning.
Third, only after you know the process and have a team to rely on can you expect to accelerate implementation and see the rewards.
Specifically, here’s what I will cover during any Profit Again in 2010 workshop, seminar, full-day training, or 20-minute speech:
-My 3-step process to predict whether your product or book can even be sold online or whether you should just throw it in the trash and move on
-Why Google has banned more than 150,000 websites for life in just the past month…and how to avoid being next!
-The FTC’s crackdown on misuse of testimonials and affiliate marketing and what you need to do to protect yourself from being accused of false claims…The CAN SPAM Act was only the beginning to this!
-Why every business owner, author and speaker should have “5″ websites or more…even if your competition already does!
-What keyword phrases the human population is searching online for and how you can stand in the way and benefit from that traffic
-The “new” evolution of websites and why it doesn’t even make sense to have anything else
-The secrets of social networking automation that only those with 2,000 Twitter followers or more even know about.
-How to get 300 minutes of social networking benefit for every 30 minutes you spend
-The Article Marketing Underground Triangle: How to write an article once and use what you’ve written for explosive reach to more than 30,000 websites, video directories and bookmarking sites for obscene traffic flooding whenever you want it.
-Plus, I will reveal my most closely held secret to managing what should be 10 hours a day of promotion productivity that gets accomplished in less than 60 minutes…every day.
As we roll out this essential program, look for specific dates and locations to be accessible through our main website at HereNextYear.com on our Workshops page.