Posted by Marty Dickinson on Dec 21, 2008
Great 16 Twitter tools article. Great job by Kalena Jordan and SitePro News! A perfect mesh of business building strategies and managing making posts. I never knew there was that much to it? Here’s the link to the 16 Twitter tools.
Posted by Marty Dickinson on Dec 16, 2008
Can it be right that almost 80 percent of mobile users use Smartphones? I just saw this statistic in DM News November 17, 2008 issue that suggests 79.5% use Smartphones and 18.9% use a basic cell phone. These numbers were discovered by The Kelsey Group in October 2008 sampling 512 US mobile phone users.
Now, I’m not nearly as interested in the exact number as I am the reason why so many more people use smartphones than a regular cell phone. My brother has a “regular” cell phone and I asked him yesterday if he has Internet access. He said, “I think so, but I have to pay extra.”
But, I think one discovers why the increase after one actually begins using a Blackberry, Motorola Q or iPhone. The answer is because smartphones are really more like little computers than anything else.
I was on the phone with a client last week talking about mobile web and the fact that only 10% of my audiences at workshops have even viewed their websites through a mobile device. I predict that in 3 or 4 years, the majority of users will access the Internet first through their Smartphone and a distant second through their computer.
And, it makes total sense. There’s a lot you can do with one of these Smartphones without ever having to turn on a computer. You can chat with employees even when you’re out of the office, send text messages that are often read before e-mail, find directions within minutes to a meeting you’re supposed to be at on-time, and of course find a great pizza place around the corner.
But, my favorite use for a Smartphone is when I’m in a place where I can’t lug around a computer. That could be an airport, restaurant, or anyplace where I might have to stand in line for more than 3 minutes (yeah, kind of impatient).
I just pull out my Blackberry Smartphone and go to one of my favorite blog sites and start reading. If I see something interesting, I can even get myself involved in the conversation.
Smartphones are a great way to have a computer in your hands when you are in a place where the computer probably wouldn’t be a good fit. How have they helped you and changed the way you get things accomplished throughout the day?
Posted by Marty Dickinson on Dec 11, 2008
DM News reported in its 11/24/2008 issue that a survey conducted of 1000 adults in October by Guidance/Synovate (wanted to make sure I gave full credit to everyone there) revealed that 45% consider E-mail to be the BEST way to learn about online bargains. What does that tell us? That almost half of us “spam haters” (and that would be you and me) actually prefer to learn about bargains by E-mail. In short…we “say” we hate spam, but we actually PREFER it too!
Now, let’s think about this for a minute. We’re willing to tie-up a commercial spammer by his fingertips for sending even one junk email that causes us to spend the energy to click a mouse to delete it from our email servers. But, we welcome emails telling us of sales and special deals?
Another statistic in the same issue from Retailermenot.com/Harris suggested 33% at lest occasionally visit coupon websites. 9% don’t buy hardly anything without checking for online coupons.
A couple of weeks ago I was watching a news program and some company that makes coupons was about to hire 50 new employees because their coupon business was booming. Can’t remember who it was, but put thtat statisic together with that news program and it appears coupons are taking off.
And, one last statisic by Allen & Gerritsen showing 52% of women reported cutting back on their spending.
Put all of these buying statistics together and it means:
1. People are startving for good deals
2. Many will ONLY buy if there is a special deal
3. They want coupons
4. Email is the best way to deliver special deals
5. Therefore, make a coupon and send it to your list by email
So, the next thing I thought of is…I wonder how someone goes about creating a coupon? And, can one be created online…for free? Without a designer?
So, naturally I went on the prowl to find a free web-based coupon creator and found this one at http://marluckmarketing.com/couponmaker/.
I tried their process and in about 5 minutes of thinking about it created this coupon using the screen they’ve provided:
No graphic design skills needed! Didn’t even have to give my email address to this website.
Does this seem like something you can do? I’ll bet it is. So, what kind of coupon can YOU create to offer to your customers and prospects this week?
When you come up with the right offer, send it by email. Apparently it’s the most preferred way to learn about a bargain.
Posted by Marty Dickinson on Dec 4, 2008
This is really more of a list for me than anything. I always find myself getting hung up on finding verbs to use in my writing copy on the web.
Writing features and benefits of a product is always the toughest part for me about copywriting for the web; just that first word in the sentence. There’s no better word to begin a with than a verb when it comes to bullet points.
Verbs are “action words” which goes to show why they’re so important in copywriting. Without verbs, we would never get anyone take action with anything.
There would be no “Click Here” or “Sign-up Now!” Verbs are not only just “important” to have in your sales writing, they are the very heartbeat of any sales process, online or off-line.
So, with that in mind, here is a list of verbs that sell. Let me know if they help you in your copywriting efforts and make sure to add a comment if you can think of a verb that I haven’t listed here.
Verbs that Start with A:
Verbs that Start with B:
Verbs that Start with C:
Verbs that Start with D:
Verbs that Start with E:
Verbs that Start with F:
Verbs that Start with G:
Verbs that Start with H:
Verbs that Start with I:
Verbs that Start with J:
Verbs that Start with K:
Verbs that Start with L:
Verbs that Start with M:
Magnify (Recent Addition)
Verbs that Start with N:
Verbs that Start with O:
Verbs that Start with P:
Verbs that Start with Q:
Verbs that Start with R:
Verbs that Start with S:
Verbs that Start with T:
Verbs that Start with U:
Verbs that Start with V:
Verbs that Start with W:
Are there any verbs I left out from this list? Please let me know by adding a comment.